What is Business Intelligence?

Updated: Aug 23

The secret weapon of every modern business.

Business Intelligence (BI) is a collection of processes, technologies and applications that are used to make business decisions based on information and data. BI includes data collection, aggregation, analysis and initiative presentation to facilitate decision making.

Every month, your business is generating large amounts of data. This data can be used to gain deeper insight into your customers, spot trends as well as keeping an eye on your operations.

Using BI to make informed decisions

The data generated needs to be collected using various analytics tools. This data is then aggregated and cleaned to compile a relevant dataset. A skilled analyst will then use this data to identify patterns using historical data and trend analysis to see generate useful insights in your business. These insights are then visualised in intuitive charts, graphs and reports to ensure all stakeholders can easily understand and come up with actionable steps to improve your business.